In a world where competition is fierce, standing out is essential, especially for startups in the EdTech field. Thanks to a carefully developed email marketing strategy, we managed to multiply income by 45 of one of these startups in barely 9 months. This case study highlights the specific techniques and approaches that achieved such an impressive result, demonstrating the power of email marketing well executed. Get ready to discover how a combination of personalization, ofcommitment and of targeted strategies led to this resounding success.
In this article, we will explore how a startup in the healthcare sectorEdTech managed to increase its income by 45 times thanks to a carefully designed email marketing strategy. In the space of nine months, we demonstrated that emailing could transform passive prospects into loyal customers. This article will detail the key stages of this transformation as well as the results obtained.
Analysis of the initial situation
The startup in question, although promising, struggled to achieve its sales objectives. At the time, only 5% of its revenue came from email marketing. The majority of prospects interacted with the brand without ever realizing their purchasing intention. So the marketing team decided to take proactive steps to change this situation and harness the untapped potential of email marketing.
Developing a personalized strategy
To multiply revenues, we started by establishing a email marketing strategy targeted focused on several aspects. We segmented our audience based on their specific behavior and needs, which allowed us to design tailored messages. This personalization promoted a open rate and a click rate significantly higher.
Creating engaging content
We have implemented a series of email campaigns with engaging and informative content. Rather than relying solely on promotions, we integrated learning resources that added value to our subscribers. This established a relationship of trust and stimulated prospects’ interest in our offers.
Setting up a follow-up campaign
After each campaign, it made sense to monitor performance and subscriber feedback. We have developed a follow-up campaign to re-engage users who had not yet converted. These reminders and notifications helped fuel sales inertia, gradually turning hesitant prospects into customers.
The results obtained
At the end of the nine months, we were able to see the spectacular effects of our strategy. The startup’s revenues had been multiplied by 45, transforming the perception of e-mailing within the organization. Performance indicators revealed that 71% of subscribers checked their emails on mobile, a trend to which we were able to adapt by optimizing our content for smooth reading on all devices.
Conclusion: Unexplored potential
This case study clearly shows that email marketing is a must-have tool for any business looking to increase revenue. With a well thought out strategy and adapted content, it is possible to achieve impressive results in record time. The possibilities that emailing offers, particularly for startups in theEdTech, remain vast and still largely unexplored. All that remains is to embark on this path to reap the rewards.
