Recently, LinkedIn rolled out a new functionality allowing companies to boost their publications in order to generate leads. This innovation will transform organic posts into targeted advertisements, providing brands with a unique opportunity to expand their audience and deepen engagement with valuable prospects. Thanks to a simplified process, this update promises to optimize the visibility and the impact of marketing campaigns on the business platform, revolutionizing the way businesses interact with their community.
LinkedIn launches new post promotion feature to generate leads
LinkedIn has just unveiled a feature allowing businesses to boost their publications to maximize lead generation. This update turns organic content into targeted ads, maximizing engagement and reaching new prospects. Brands can now expand their reach beyond their followers and engage more effectively with qualified audiences using first-hand data powered by LinkedIn. To set up this feature, simply choose a post, set a budget, adjust the targeting options and launch the campaign, making the process simple and accessible.
LinkedIn launches new feature to generate leads
With the rise of digital marketing, LinkedIn introduces a major innovation by allowing companies to directly promote their publications to generate leads. This feature allows brands to transform their organic content into targeted advertisements through the use of first-hand data provided by the platform. Companies can thus reach a wider audience while maintaining the engaging form of their publications.
The benefits of this feature for businesses
This new feature offers numerous opportunities to increase the visibility of brands on LinkedIn. By performing post boosts, businesses can not only expand their reach beyond their current audience, but also generate targeted engagement. With more than 2 billion monthly interactions with company pages, this functionality of promotion allows you to exploit these interrelationships to convert potential customers into qualified leads.
How to set up an effective campaign
To get the most out of this option promotion, simply select the post to promote, define a budget, targeting options and a campaign objective. Then, the brand can create lead forms personalized to collect information from interested prospects. This simplified process ensures quick and efficient implementation of lead generation campaigns on the platform.
