In a constantly evolving marketing landscape, demand generation emerges as a real strategic lever for companies. According to a recent study, a significant percentage of marketers recognize its vital role in propelling growth. Indeed, some see this discipline not only as a contributor to results, but as a strategic partner essential to the development of innovative and effective approaches.
According to a study carried out by Activate, almost 45% marketing specialists believe that demand generation is considered a strategic partner essential to promote growth of a company. This perception highlights the importance of demand generation in the development of marketing strategies effective, allowing not only to generate qualified leads, but also to increase the income significantly. On the other hand, a 27% professionals recognize its effectiveness without however classifying it as a key factor, while 22% consider it essential to their company’s growth strategy.
% of marketers view demand generation as a strategic partner for growth
A recent study conducted by ActivateMarketing Services reveals that almost 45% marketing specialists believe that demand generation constitutes an essential strategic partner for the growth of their activity. This notion highlights the importance of a proactive approach when it comes to creating opportunities and converting leads into customers. By integrating strategies of demand generation, marketing teams are able to increase their impact and ensure a more competitive positioning in the market. As a result, the role of marketing in assessing performance and establishing new growth opportunities is becoming essential.
Challenges to overcome for marketing teams
Despite the growing recognition of demand generation as a central element of marketing strategies, a number of challenges arise. For example, 27% of marketing managers believe that this approach is recognized for its efforts, but not necessarily perceived as key to generating significant revenues. This illustrates the gap between theory and practice and calls for a continuous re-evaluation of the methods adopted. Particular attention must be paid to finding innovative solutions that strengthen the effectiveness and reputation of this practice on the B2B marketing scene. In fact, it is crucial to explore content formats that generate tangible returns on investment. The Growing Importance of Lead Quality Marketers are increasingly realizing that lead quality is crucial to optimizing results. According to the analysis,22%
of marketers consider demand generation
strategy as essential to business growth , showing a deep integration with revealed strategies. This finding highlights the need for marketing teams to engage in a constant process of optimizing and evaluating their methods to ensure the relevance of leads. This also requires a better understanding of new technologies, such as artificial intelligence , which can help personalize and improve interactions with prospects and potential customers.https://twitter.com/DorianHermosa/status/1770355850240020504
