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Hello everyone, welcome to this edition of our update on AI integrations, recent regulations from the past week.
This week has been rich in fascinating developments in the field of artificial intelligence, with decisions that could shape its future in the United States and beyond. New integrations in web browsers and strategic partnerships have also captured the attention of market players.
A proposal aiming to prohibit U.S. states from regulating artificial intelligence for a decade has sparked a strong reaction. While proponents of the proposal argue it prevents regulatory fragmentation, critics fear it could block protections against algorithmic discrimination, deepfakes, and chatbots targeting children. The Chamber of Commerce and several tech companies support this bill, which could initially provide marketers with greater freedom while risking reputational fallout if AI-related harms are not managed responsibly.
Google claims that users find ads integrated into AI searches “helpful.” By deploying ads in AI Overviews and AI Mode within American search results, Google seeks to enrich the user experience by connecting internet users with relevant businesses at key decision moments. Although some supporting data has not yet been shared, this represents a new layer of monetization in search, prompting marketers to adapt their advertising strategies to appear in AI-generated results.
Google plans to add data tracking in AI Mode to the Search Console, likely in the “Web” search category. Although users cannot yet isolate this data, this initiative is part of the broader rollout of AI Overviews and AI-based results. For marketers, this marks the beginning of measuring traffic generated by AI, crucial for tracking content visibility even when traditional click paths are bypassed.
Krithika Shankarraman, former marketing vice president at OpenAI, stated that human taste is becoming the new business differentiator. She warned that excessive reliance on AI would lead to an influx of low-quality content, emphasizing the need to use AI to augment, not replace, human judgment. For marketers, this reinforces the value of human-guided brand expression to stand out amid the noise generated by AI.
Opera has unveiled Opera Neon, a subscription browser equipped with built-in AI agents capable of automating web tasks, generating content, and pursuing offline projects. This privacy-focused platform allows users to book services, create websites, and manage multitasking directly from the browser or cloud. For marketers, this signals a shift towards browsers that bypass traditional searches and offer direct task automation, which could change priorities regarding web traffic and user experience.
Elon Musk’s xAI company will distribute its Grok chatbot via Telegram as part of a $300 million cash and stock deal. Telegram, with over a billion users, will also receive 50% of subscription sales. This deal could help xAI train its models through user interactions, highlighting chat environments as rich data platforms for AI training and brand interaction, while raising concerns about data privacy and monetization.
The integration of Gemini into Chrome marks the beginning of Google’s agent-based web ambitions. Gemini enables screen-aware AI assistance, capable of summarizing content, recognizing elements on screen, and interacting via voice. Future updates could allow it to perform tasks such as saving recipes or placing orders, as part of the agent mode of Project Mariner. For marketers, this increases the role of structured content and SEO in environments where AI agents interpret and act on displayed data without users needing to click.
Grammarly has raised $1 billion to build a comprehensive suite of AI-based productivity tools. With this non-dilutive financing from General Catalyst, Grammarly plans to develop new tools, integrations, and strategic acquisitions while maintaining its focus on improving communications through AI. This indicates a shift toward AI-driven marketing collaboration tools with deep user bases that could redefine team workflows and technology stacks.
Chinese company DeepSeek has quietly launched an improved version of its R1 model, enhancing reasoning and reducing hallucinations, getting closer to models like OpenAI‘s o4-mini and Gemini on key benchmarks. Additionally, DeepSeek has released an efficient distilled R1 model that surpasses larger competitors in mathematics while requiring only a high-memory GPU and being available under a permissive MIT license. For marketers, this opens doors to competitive open-source AI options for customized solutions, particularly relevant during budget constraints or limited access to American tools.
European companies have banned Elon Musk’s Grok chatbot due to concerns about misinformation and data privacy, unlike ChatGPT and Gemini, which are less restricted. These bans reflect growing concern over how GenAI tools handle data and the transparency offered by companies. For marketers, this underscores the need to vet GenAI tools for reputational risks, especially in data-sensitive regions like the EU.
OnePlus is expanding its AI features globally, even without launching its new 13S phone in the United States. OnePlus’s AI tools, such as Plus Mind, automate data extraction from text or images and offer voice-based summaries, image cropping, and call transcription. For marketers, this demonstrates growing user expectations for AI-enhanced productivity, suggesting new behaviors and engagement opportunities through apps.
The New York Times has signed a partnership with Amazon to integrate its content into Alexa and enable training of Amazon’s AI with licensed material. This partnership follows lawsuits against OpenAI and Microsoft regarding the use of intellectual property, reflecting a growing trend to monetize premium content through AI integration, expanding the modes and venues for consuming trustworthy news and brand content.
Mistral has enhanced its Le Chat platform by adding more powerful and faster agents, with advanced controls and integrations with services like Gmail. Now, agents are available for free in the Le Chat interface and support organizational sharing. For marketers, this allows free access to powerful, configurable AI agents, useful for campaign planning, automation, and rapid content workflows.
Perplexity Labs has launched AI tools for creating reports, dashboards, and interactive applications. These tools, included in the Pro plan of Perplexity, enable users to create spreadsheets, dashboards, and interactive web applications using AI, supporting code execution and file generation. For marketers, this offers powerful new options to automate insights and build lightweight marketing tools, particularly useful for small teams managing data and reports.
A German court has allowed Meta to use public data from EU users to train its AIs without individual consent unless users choose to opt out. This decision supports Meta‘s claim of legitimate interest and confirms the legal basis for large-scale data use in Europe, opening opportunities for customization for marketers while raising concerns about user reactions.
Microsoft has integrated AI text generation into Notepad and Paint, enabling the creation of text content and image stickers via Copilot. These updates are aligned with Microsoft‘s strategy to infuse generative tools into legacy applications, making these tools even more accessible for quick draft creation and low-effort content in common office environments.
The United Arab Emirates is making ChatGPT Plus free for all its residents through a strategic deal with OpenAI. This partnership includes the development of the AI infrastructure project Stargate and broader support for regional AI. For marketers, this expands user access to advanced AI tools, promoting innovation and large-scale content creation within the population.
Welcome to this recap of the major events of the week of May 30, 2025 in the field of artificial intelligence. Discover the latest developments and their implications for marketing professionals.
What are the new U.S. regulations on AI?
A bill in the United States could prohibit states from regulating artificial intelligence for a decade. This measure, included in a GOP budget proposal, prevents any local regulation until 2035. This decision has sparked a strong reaction from advocacy groups, who argue that this moratorium could hinder the establishment of protections against algorithmic discrimination, deepfakes, and child-targeted chatbots. In the absence of comprehensive federal regulation, critics point out the risk of regulatory fragmentation. However, proponents, including the Chamber of Commerce and several tech companies, defend this initiative by stating that it avoids a multitude of conflicting regulations. For marketers, this measure could mean fewer regulatory constraints in the short term, but carries the risk of reputational fallout if AI-related harms are not managed responsibly.
To learn more, check out our AI update from February 14, 2025.
How is Google integrating ads into AI searches?
Google claims that users find ads in AI searches helpful. The company is starting to deploy ads in AI overviews and AI mode within search results in the United States. While some users have noticed these ads under AI responses and above organic results, Google assures that they enhance the experience by connecting users with relevant businesses at the key moment of their decision. However, the company has not yet released data to support this claim. For marketers, this signifies a new layer of monetization in search, requiring an adaptation of advertising strategies to appear in AI-generated results, as traditional link placements become less dominant.
What are the new AI features in Google Search Console?
Google will soon include traffic tracking in AI mode in the Search Console, probably in the Web search category. However, users will not yet be able to isolate this data. This initiative is part of the broader rollout of AI overviews and AI-generated results. For marketers, this marks the beginning of measuring traffic generated by AI, which is crucial for tracking content visibility even when traditional click paths are circumvented.
Discover all the AI news in our update from May 23, 2025.
What is the former OpenAI VP’s perspective on AI?
Krithika Shankarraman, former marketing vice president at OpenAI, stated that human taste is becoming the new business differentiator. During a podcast, she warned that excessive reliance on AI would lead to a proliferation of low-quality content. She emphasized the importance of using AI to augment, not replace, human judgment and called for a thorough understanding of STEM to guide responsible and effective use of AI. For marketers, this highlights the value of a strategic, human-led brand expression to stand out in an environment saturated with AI-generated content.
What are the new features of the Opera Neon browser?
Opera has launched Opera Neon, a subscription browser featuring integrated AI agents that automate web tasks, generate content, and pursue offline projects. It can book services, create websites, and manage multitasking, all directly in the browser or on the cloud. Opera touts this platform as privacy-focused, transforming user intent into action. For marketers, this signals a shift towards browsers that bypass traditional searches and offer direct task automation, which could change web traffic and user experience priorities.
More details are available in our recap of the last weeks in artificial intelligence.
What impact does the partnership between xAI and Telegram have?
xAI by Elon Musk will distribute its Grok chatbot via Telegram as part of a $300 million cash and stock deal. Telegram, which has over a billion users, will also receive 50% of subscription sales. This deal could help xAI train its models using user interactions, addressing the industry’s struggles to obtain quality public data. For marketers, this highlights chat-based environments as rich data platforms for AI training and brand interaction, raising questions about data privacy and monetization.
How does Google Gemini integrate into Chrome?
The integration of Gemini into Chrome marks the beginning of Google’s agent-based web ambitions. Gemini is now integrated into Chrome, offering screen-aware AI assistance. While the feature is still limited, it can summarize content, recognize elements on screen, and interact via voice. Future updates could enable tasks such as saving recipes or placing orders, as part of the agent mode of Project Mariner. For marketers, this reinforces the importance of structured content and SEO in environments where AI agents interpret and act on displayed data without users needing to click.
Why did Grammarly raise $1 billion?
Grammarly has raised $1 billion in non-dilutive funding from General Catalyst to develop a comprehensive AI productivity suite. The company plans new tools, integrations, and strategic acquisitions while maintaining its focus on improving communication through AI. For marketers, this indicates a shift towards AI-driven marketing collaboration tools with vast user bases, potentially redefining team workflows and tech stacks.
What are DeepSeek’s advancements with its R1 models?
The Chinese company DeepSeek has quietly launched an improved version of its R1 model, reducing hallucinations and enhancing reasoning. This model ranks just behind OpenAI’s o4-mini and Gemini on key benchmarks. In addition, DeepSeek has launched a distilled version of its R1 model, finely tuned with Qwen3-8B. Despite its reduced size, it competes with larger models from Google and Microsoft in mathematics, requiring only a high-memory GPU and available under a permissive MIT license. For marketers, this opens doors to competitive open-source AI options for customized solutions, particularly relevant as budgets tighten or access to American tools becomes limited.
For more information, check out our recap of the news from December 2024.
Why are European companies banning Musk’s Grok chatbot?
Some European companies have banned Elon Musk’s Grok chatbot due to concerns regarding misinformation and data privacy. According to a study by Netskope, 25% of European firms have made this decision, while tools like ChatGPT and Gemini remain much less restricted. These bans reflect growing concern over how GenAI tools manage data and the transparency of companies. For marketers, this underscores the need to vet GenAI tools for reputational risks, especially in data-sensitive regions like the EU.
What are the new AI tools from Perplexity Labs?
Perplexity Labs has launched new tools enabling the creation of dashboards, reports, and interactive web applications using AI. These tools support code execution and file generation, and are included in Perplexity’s Pro plan. For marketers, this provides powerful new options to automate insights and build lightweight marketing tools, particularly useful for small teams managing data and reports.
How is Microsoft integrating AI into its traditional applications?
Microsoft has integrated Copilot into Notepad and Paint, enabling AI text generation and the creation of image stickers. These updates align with Microsoft’s strategy to infuse generative AI into its legacy applications. For marketers, this makes generative tools even more accessible, facilitating rapid draft creation and low-effort content in common office environments.
What is the impact of the partnership between the New York Times and Amazon on AI?
The New York Times has signed a multi-year agreement with Amazon allowing Alexa to stream content from the Times and train Amazon’s AI with licensed material. This collaboration follows lawsuits against OpenAI and Microsoft regarding the use of intellectual property. For marketers, this reflects a growing trend to monetize premium content through AI integration, expanding how and where audiences consume reliable news and brand content.
What are the recent developments of Mistral on the Le Chat platform?
Mistral AI has improved its Agents feature on the Le Chat platform by adding advanced controls, integrations with services like Gmail, and modular logic. This feature is now freely accessible and supports organizational sharing. For marketers, this allows free access to powerful configurable AI agents, useful for campaign planning, automation, and rapid content workflows.
What are the advantages of Opera Neon’s agent-based AI for marketers?
Opera Neon’s agent-based AI enables advanced automation of web tasks, which can transform how marketers interact with online tools. By automating processes like booking services or creating websites, marketing teams can gain efficiency and focus their efforts on more creative and personalized strategies.
What are the issues related to the free availability of ChatGPT Plus in the United Arab Emirates?
The United Arab Emirates will make ChatGPT Plus free for all its residents as part of a strategic agreement with OpenAI. This partnership includes the development of the AI infrastructure project Stargate and broader regional support for AI. For marketers, this expands access to advanced AI tools, fostering innovation and large-scale content creation within the population, which can open new opportunities for engagement and personalization of marketing campaigns.
What are the impacts of DeepSeek’s AI models on the market?
With the launch of the improved and distilled R1 models, DeepSeek is narrowing the gap with market leaders like OpenAI and Google. These models offer competitive performance in terms of reasoning and reducing hallucinations while being accessible with limited computing resources through a permissive MIT license. This allows marketers to benefit from customized AI solutions without requiring enormous budgets, facilitating experimentation and internal tool personalization.
How are European companies reacting to AI chatbots?
In response to concerns about misinformation and privacy, nearly a quarter of European companies have banned the use of Musk’s Grok chatbot. This decision contrasts with a less restrictive adoption of other tools like ChatGPT and Gemini. For marketers, this highlights the importance of choosing GenAI tools that comply with privacy and transparency standards, especially in regions where regulations are strict.
What are the new developments at Perplexity Labs?
With the launch of Perplexity Labs, the company now offers the ability to create dashboards, reports, and interactive web applications using AI. These tools support code execution and file generation and are included in the Pro plan of Perplexity. For marketers, this means new ways to automate insights and develop lightweight marketing tools, thereby facilitating data and report management for small teams.
How is Grammarly evolving with its recent funding?
With a funding round of $1 billion from General Catalyst, Grammarly is preparing to expand its productivity AI platform beyond writing assistance. The company plans to introduce new tools, integrations, and strategic acquisitions while focusing on enhancing communication through AI. For marketers, this represents a potential transformation of marketing collaboration tools with AI-driven solutions, redefining workflows and technologies used by teams.
What are the latest AI innovations from Opera and Mistral?
Opera continues to innovate with Opera Neon and its integrated AI agents, while Mistral AI enhances its Le Chat interface with more powerful and faster agents. These developments provide marketers with advanced tools for campaign automation, content creation, and online task management while ensuring an optimized and privacy-respecting user experience.
What are the impacts of judicial decisions on Meta’s data usage in Europe?
A German court has authorized Meta to use public data from EU users to train its AI models without individual consent, unless users choose to opt out. This decision supports Meta’s position on legitimate interest. For marketers, this opens new opportunities for large-scale personalization while raising concerns about user reactions and ethical data management.
To stay informed about the latest AI news, check out our AI news and other resources available on Open Lead.
